Sports sponsorship

Chinese basketball fans gather outside of a hotel for a press conference that was later postponed ahead of an NBA preseason basketball game on Thursday between the Los Angeles Lakers and Brooklyn Nets in Shanghai, China, Wednesday, Oct. 9, 2019. The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. (AP Photo)
October 09, 2019 - 4:06 pm
When major corporations have done something to anger Chinese authorities in recent years, the playbook has called for one thing: an apology. Marriott issued one. So did Delta. Mercedes-Benz, too. The NBA, embroiled in a rift caused by a tweet expressing support for pro-democracy demonstrators in...
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A worker takes down a billboard advertising an NBA preseason basketball game on Thursday between the Los Angeles Lakers and Brooklyn Nets in Shanghai, China, Wednesday, Oct. 9, 2019. The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. (AP Photo)
October 09, 2019 - 5:42 am
The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. The teams were practicing in Shanghai on Wednesday, where at least two other NBA events in advance of...
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Jimmie Johnson greets fans during driver introductions for the NASCAR Monster Energy Cup series auto race at Richmond Raceway in Richmond, Va., Saturday, Sept. 21, 2019. (AP Photo/Steve Helber)
October 04, 2019 - 2:59 pm
DOVER, Del. (AP) — Jimmie Johnson has a winless streak that's hit 88 races. He missed the playoffs for the first time in his career and lost any shot at winning a record eighth NASCAR championship. The driver who once seemingly won at Dover International Speedway each time he grabbed the wheel is...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 9:16 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 6:15 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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Washington Capitals' T.J. Oshie (77) celebrates his goal with teammate Chandler Stephenson (18) and Jakub Vrana (13) of Czech Republic during the first period of an NHL preseason hockey game against the Carolina Hurricanes, in Raleigh, N.C., Sunday, Sept. 29, 2019. (AP Photo/Karl B DeBlaker)
September 30, 2019 - 4:52 pm
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 4:49 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
Read More
Washington Capitals' T.J. Oshie (77) celebrates his goal with teammate Chandler Stephenson (18) and Jakub Vrana (13) of Czech Republic during the first period of an NHL preseason hockey game against the Carolina Hurricanes, in Raleigh, N.C., Sunday, Sept. 29, 2019. (AP Photo/Karl B DeBlaker)
September 30, 2019 - 2:44 pm
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
Read More
FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 2:07 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic Gov. Gavin...
Read More
FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 2:00 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic Gov. Gavin...
Read More

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