Brands and branding

A box of Aunt Jemima pancake mix sits on a stovetop Wednesday, June 17, 2020, in Harrison, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemima’s origins are based on a racial stereotype and that the 131-year-old name and image would be replaced on products and advertising by the fourth quarter of 2020. Quaker did not say what the name would be changed to. (AP Photo/Courtney Dittmar)
WBEN Newsroom
June 17, 2020 - 5:33 pm
NEW YORK (AP) — America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years. Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are...
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FILE - In this Feb. 24, 2020, file photo, former NBA player Michael Jordan reacts while speaking during a celebration of life for Kobe Bryant and his daughter Gianna in Los Angeles. Jordan is "deeply saddened, truly pained and plain angry." With protesters taking to the streets across the United States again Sunday, May 31, Jordan released a statement on George Floyd and the killings of black people at the hands of police. (AP Photo/Marcio Jose Sanchez, File)
June 05, 2020 - 7:17 pm
CHARLOTTE, N.C. (AP) — Michael Jordan and the Jordan Brand are giving $100 million to organizations dedicated to promoting racial equality and social justice. In a joint statement Friday on social media, Jordan and the Jordan Brand said money will be paid over 10 years with the goal of “ensuring...
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FILE - In this May 6, 2019, file photo, Kylie Jenner attends The Metropolitan Museum of Art's Costume Institute benefit gala in New York. Reality TV star Kylie Jenner is selling a stake of her beauty brand to Coty, the owner of CoverGirl makeup. Coty Inc. will pay $600 million for a 51% stake in Kylie Cosmetics, valuing it at about $1.2 billion. Coty says it plans to launch more products under the Kylie brand and sell them in more countries around the world. (Photo by Charles Sykes/Invision/AP, File)
November 18, 2019 - 12:37 pm
NEW YORK (AP) — Kylie Jenner is selling a stake of her beauty business to CoverGirl owner Coty, in a deal that values the reality TV star’s company at about $1.2 billion. Coty said Monday that it will pay $600 million for a 51% stake in Kylie Cosmetics. It plans to launch more products under the...
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November 05, 2019 - 5:14 am
THE HAGUE, Netherlands (AP) — A Dutch appeals court has convicted a scout leader of branding three children in a campfire initiation ritual. The appeals court in the southern city of Den Bosch said Tuesday the man "seriously overstepped the limits" of what is allowed in such an initiation. The man...
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FILE - In this Sept. 17, 2016 file photo, Snoop Dog smiles at the BET Hip Hop Awards in Atlanta. An Israeli start-up that promotes home-grown marijuana says it has signed on American rapper Snoop Dogg as a brand ambassador. Snoop, an outspoken advocate of marijuana use, will promote Seedo’s small refrigerator-like machine that grows cannabis and other plants with the help of artificial intelligence. Snoop started his own line of marijuana products, Leafs by Snoop, in 2015. (AP Photo/Tami Chappell, File)
October 22, 2019 - 10:22 am
JERUSALEM (AP) — An Israeli start-up that promotes home-grown marijuana says it has signed on American rapper Snoop Dogg as a brand ambassador. Snoop, an outspoken advocate of marijuana use, will promote Seedo's small refrigerator-like machine that grows plants with the help of artificial...
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October 22, 2019 - 10:17 am
JERUSALEM (AP) — An Israeli start-up that promotes home-grown marijuana says it has signed on American rapper Snoop Dogg as a brand ambassador. Snoop, an outspoken advocate of marijuana use, will promote Seedo's small refrigerator-like machine that grows plants with the help of artificial...
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Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 10:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 2:05 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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April 16, 2019 - 7:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 10:53 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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