Brands and branding

Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 10:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 2:05 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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April 16, 2019 - 7:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 10:53 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 7:37 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 6:56 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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FILE - In this March 11, 2004 file photo, Audrey Geisel, widow of famed children's book author Theodor Seuss Geisel, better known as Dr. Seuss, poses with The Cat in the Hat, foreground, and Thing 1 and Thing 2, who are characters from his books, at the dedication of Dr. Seuss' posthumous star on the Hollywood Walk of Fame in Los Angeles. Geisel died peacefully at her La Jolla, Calif., home on Wednesday, Dec. 19, 2018, at age 97. (AP Photo/Reed Saxon, File)
December 21, 2018 - 6:46 pm
LOS ANGELES (AP) — As Dr. Seuss neared the end of his life, the children's author told his wife that she would have to look after the Cat in the Hat, the Lorax, the Grinch and all the beloved characters he created. It was a mission Audrey Geisel embraced for more than a quarter-century. As overseer...
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In this Nov. 25, 2018, photo, a woman walks past a Dolce&Gabbana retail outlet in Beijing, China. Don't mess with China - and its 770 million internet users. That's the lesson Dolce&Gabbana learned the hard way after Chinese netizens expressed their outrage at a promotional video the company made for the Chinese market and insulting comments made on Instagram, though the company blamed hackers for the latter. As retailers pulled their merchandise from shelves, co-founders Domenico Dolce and Stefano Gabbana went on camera to apologize to the Chinese people. (AP Photo/Ng Han Guan)
November 26, 2018 - 8:08 am
BEIJING (AP) — Don't mess with China and its growing cadre of powerful luxury consumers. Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and...
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September 27, 2018 - 10:35 am
THE HAGUE, Netherlands (AP) — A youth leader in the Netherlands has gone on trial for branding three children with a hot iron during a Scouting initiation ceremony. Prosecution spokeswoman Elke Kool said Thursday the 23-year-old suspect is accused of burning two letters into the backs of three...
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August 31, 2018 - 4:28 am
LONDON (AP) — Coca-Cola is buying the Costa coffee brand from British firm Whitbread for 3.9 billion pounds ($5.1 billion) in cash, a deal that will see the soft drinks company plug a big hole in its portfolio. The deal is expected to complete in the first half of 2019. Adding Costa to its array of...
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