Advertising and marketing industry

This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 05, 2018 - 12:50 am
NEW YORK (AP) — This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual...
Read More
This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 05, 2018 - 12:28 am
NEW YORK (AP) — This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual...
Read More
This photo provided by Hyundai shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Hyundai via AP)
February 04, 2018 - 11:14 pm
NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): 10:45 p.m. The Giants won the Super Bowl. Not really, but Eli Manning and Odell Beckham Jr. stole the show with an NFL ad in which the two perform the choreography from the movie "Dirty Dancing" — complete with...
Read More
This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut on Super Bowl Sunday, Feb. 4, 2018, in a pair of commercials for the light beer. (Anheuser-Busch via AP)
February 04, 2018 - 7:42 pm
NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): 7:30 p.m. The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-...
Read More
This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 02, 2018 - 3:03 pm
NEW YORK (AP) — Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles. This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear...
Read More
This photo provided by Coca-Cola shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Coca-Cola via AP)
February 02, 2018 - 10:55 am
NEW YORK (AP) — Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles. This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear...
Read More
This photo provided by Pringles shows a scene from a Pringles Super Bowl spot, featuring actors Bill Hader, left, and Sky Elobar. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Rob Kalmbach/Pringles via AP)
January 29, 2018 - 11:11 pm
NEW YORK (AP) — After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart — and in some cases even lower. The stakes are high since a 30-second spot costs more than $5 million for...
Read More
This photo provided by Lexus shows an image of the Lexus "Black Panther" Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Courtesy of Lexus via AP)
January 29, 2018 - 10:24 am
NEW YORK (AP) — After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart — and in some cases even lower. The stakes are high since a 30-second spot costs more than $5 million for...
Read More
FILE - This Thursday, Jan. 3, 2013, file photo shows Google's headquarters in Mountain View, Calif. Google says humans will now review video from its most popular YouTube creators after recent complaints. (AP Photo/Marcio Jose Sanchez, File)
January 17, 2018 - 1:59 pm
NEW YORK (AP) — Google says humans will now review video from its most popular YouTube creators after recent complaints. The videos being targeted are ones Google packages to advertisers as "preferred" content. While Google has had human reviewers before, it relies heavily on software to flag...
Read More
January 17, 2018 - 12:01 pm
NEW YORK (AP) — Google says humans will now review video from its most popular YouTube creators after recent complaints. The videos being targeted are ones Google packages to advertisers as "preferred" content. While Google has had human reviewers before, it relies heavily on software to flag...
Read More

Pages