Advertising and marketing industry

April 04, 2018 - 7:00 am
LONDON (AP) — Shares in WPP, the world's largest advertising agency, have fallen after an announcement that the board is investigating an allegation of personal misconduct against its chief executive, Martin Sorrell. In early-afternoon Wednesday trading in London, WPP's share price was down 2.2...
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In this combination photo, Fox News personality Laura Ingraham speaks at the Republican National Convention in Cleveland on July 20, 2016, left, and David Hogg, a student survivor from Marjory Stoneman Douglas High School in Parkland, Fla., speaks at a rally for common sense gun legislation in Livingston, N.J. on Feb. 25, 2018. Some big name advertisers are dropping Ingraham after she publicly criticized Hogg, a student at Marjory Stoneman Douglas school on social media. The online home goods store Wayfair, travel website TripAdvisor and Rachel Ray’s dog food Nutrish all said they are removing their support from Ingraham. (AP Photo/J. Scott Applewhite, left, and Rich Schultz)
March 30, 2018 - 9:00 pm
MIAMI (AP) — More advertisers dropped Fox News personality Laura Ingraham on Friday, two days after she mocked a Florida school shooting survivor online. At least 11 companies had said by Friday afternoon that they would pull their ads from "The Ingraham Angle." On Wednesday, Ingraham tweeted, "...
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FILE- This June 21, 2017, file photo shows Adobe software displayed at a store in Hialeah, Fla. A new service aims to help marketers follow you around by linking discrete activities online, such as visiting Subway’s website on a computer and checking the NFL’s app on a phone. Adobe announced the new initiative Wednesday, March 28, 2018. (AP Photo/Alan Diaz, File)
March 28, 2018 - 9:21 am
NEW YORK (AP) — Visiting Subway's website on a personal computer might not seem to have anything to do with checking the NFL's app on a phone. But these discrete activities are the foundation for a new service to help marketers follow you around. Adobe, a company better known for Photoshop and PDF...
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March 27, 2018 - 9:40 am
ALBANY, N.Y. (AP) — A New York City advertising agency paid a discounted price of $300 for a photograph of South African construction cranes that the Cuomo administration used in a state report to illustrate economic development in New York. A copy of the receipt for the photo obtained by The...
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FILE - This Jan. 17, 2017, file photo shows a Facebook logo being displayed in a start-up companies gathering at Paris' Station F, in Paris. Facebook is taking baby steps for now to address the latest privacy scandal after news broke Friday, March 16, 2018, that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway elections. (AP Photo/Thibault Camus, File)
March 22, 2018 - 8:00 pm
NEW YORK (AP) — Wondering why Facebook seems to be taking baby steps to address the biggest scandal in its history? Stronger safeguards on user data might damage Facebook's core business of using what it knows about you to sell ads that target your interests. Facebook is proposing only narrow...
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FILE - This Jan. 17, 2017, file photo shows a Facebook logo being displayed in a start-up companies gathering at Paris' Station F, in Paris. Facebook is taking baby steps for now to address the latest privacy scandal after news broke Friday, March 16, 2018, that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway elections. (AP Photo/Thibault Camus, File)
March 22, 2018 - 7:04 pm
NEW YORK (AP) — Wondering why Facebook seems to be taking baby steps to address the biggest scandal in its history? Stronger safeguards on user data might damage Facebook's core business of using what it knows about you to sell ads that target your interests. Facebook is proposing only narrow...
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FILE - In this Oct. 29, 2017 file photo, demonstrators hold placards reading "Sexism, that is not my gender" and "125 women killed in 2016", right, during a demonstration against sexual abuse and harassment across the country under the #MeToo movement, in Marseille, southern France. Perhaps no country has had more complex reaction to #MeToo than France - long identified as a haven for romance. The government is preparing new legislation on sexual violence and harassment, and some lawmakers want to impose fines for sexist catcalls. Yet despite sexual misconduct allegations against several prominent men, they haven't lost their jobs or reputations. Meanwhile, French feminists ranks have experienced divisions. (AP Photo/Claude Paris, File)
March 06, 2018 - 1:16 pm
PARIS (AP) — Leading French advertisers and the country's broadcast watchdog launched a nationwide plan Tuesday to fight sexist stereotypes in ads — from half-naked women selling vacuum cleaners to violent video games marketed to boys. France is seeing an upsurge in such moves in favor of women's...
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February 22, 2018 - 8:40 pm
NEW YORK (AP) — A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City. U.S. District Judge Ronnie Abrams released her written ruling in the First Amendment case brought by a company that was...
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February 09, 2018 - 12:32 pm
NEW YORK (AP) — YouTube has temporarily suspended all ads from video star Logan Paul's channels after what it calls a pattern of behavior unsuitable for advertisers. In an emailed statement, YouTube said that the videos on Paul's channels are also "broadly damaging to the broader creator community...
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This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
February 05, 2018 - 12:50 am
NEW YORK (AP) — This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual...
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