Why So Many Ads to Vote on Row C, the Conservative Line?

Calabrese: It's all about visibility in the voting booth

WBEN Photo/Susan Rose

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Buffalo, N.Y. (WBEN) - One day from the election and the airwaves are saturated with campaign ads.  But why so many from the Conservative party?

If you're a regular listener to WBEN, no doubt you've heard the ad with this refrain, "Make your Conservative values heard, Say It by voting on Row C". 

Strategist Carl Calabrese with Masiello, Martucci, Calabrese & Associates, says a lot is at stake for the Conservative Party in Tuesday's election.

"The Conservative Party is on line C on the ballot. You've got Democrats on line A (because they control the Governor's mansion), Republicans are on line B and Conservatives are on line C".  Calabrese said they want to stay high in visibility in the voting booth". 

The Conservative Party has held line C since 2010 because it received the 3rd highest number of votes of any party in the 2010 and 2014 gubernatorial elections. 

The minor party with the most votes controls line C on the ballot. 

Calabrese remembers in the early 1990's when Mario Cuomo was an extremely popular Governor.  Republicans had a terrible time finding a candidate to run against him.  They finally settled on a guy named Pierre Rinfret.  "Rinfret was such a terrible candidate, that there was concern the Republican Party might finish in 3rd place.  Polls showed the Conservative Party candidate was in 2nd place at certain points in the campaign" said Calabrese and the Republican Party was in a tizzy over it. 

Voters were told to vote for Rinfret for the integrity of the Republican Party so they could keep row B.  "He barely eeked it out, finishing ahead of the Conservative candidate and kept row B for Republicans.  That's what's at stake here," said Calabrese. 

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