Tim Hortons Rolling Out Revamped "Roll Up" Campaign

Will Have On-Line Availability

Randy Bushover
February 26, 2020 - 7:47 am

(WBEN) - Tim Hortons wildly popular Roll Up the Rim promotion is coming back after all - in a modified form.  The U-S website for the chain revealing its iconic promotion will allow for a combination of both paper and digital play.  The spring roll out for the Roll Up runs for four weeks - from March 11th to April 7th. 
   The actual Roll Up the Rim cups will ONLY be available at participating restaurants across the U.S. for the first two weeks of the promotion.
   For all four weeks, guests can play digitally on the Tim Hortons app or online at rolluptherimtowin.com.
   In addition, during the first two weeks of the promotion, when purchasing a medium, large, or extra-large hot beverage, registered Tims Rewards members who use the app or scan their registered Tims Rewards card will receive two rolls, one on the paper cup and one digital roll in the Tim Hortons app or online.
   Also, Tim Hortons has retired the idea of Please Play Again.  Guests who don’t win a prize when revealing a digital roll will be entered into one of four $5,000 drawings.  To be eligible, guests must scan their app or registered Tims Rewards card when purchasing a hot beverage and reveal a non-winning digital roll.

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