Redevelopment of Hi-Temp Fabrication Building at 79 Perry

Building outside KeyBank Center to become Pilot Brewery & more

Mike Baggerman
April 25, 2017 - 2:51 pm
The John Labbat Project

Pegula Sports And Entertainment Photo

BUFFALO, N.Y. (WBEN) - The Hi-Tech Fabrication Building outside KeyBank Center has long been an eye-sore in a quickly-redeveloped Cobblestone District, but Pegula Sports Entertainment and Labatt USA announced a partnership to redevelop the building located at 79 Perry.

Labbat's and PSE will both locate their headquarters in the building across from the Sabres parking ramp and the plaza in front of the Key Bank Center arena. The building will include retail space and apartments, but will feature a beer-themed ground floor anchor tenant. "The John Labbat Project" will include a tasting room, pilot brewery and Labbat's corporate offices.

"The Pilot Brewery is going to make great beer," Labatt USA GM Glen Tibbits said on Wednesday. "There's no question. But more importantly we're going to have a beer conversation with consumers. We're going to use this brewery to develop new products, innovation. In that way we will engage consumers in our future. In a way, they're the developers of our future. They are the brewmasters of what we're about to do in the City of Buffalo."

The development will  be similar to what parent company North American Breweries operates in Rochester at the Genesee Brewing facility and museum and is expected to open in 2018, officials said.

Pegula Sports and Entertainment paid $7 million for the 1914 era manufacturing building, and Labbat will be the anchor tenant. The development will include offices for PS&E,which owns and operates the Buffalo Bills and Buffalo Sabres, The HARBORCENTER rink and hotel complex adjacent to the Key Bank Center, The Buffalo Bandits, and Black River Entertainment, a Nashville-based recording label.   The Pegula enterprises currently rent corporate space in the Fairmount Creamy building. 

The project is expected to be completed in 2018.




Pegula Sports and Entertainment today joined Labatt USA to announce development plans for 79 Perry, which was purchased by PSE earlier this year. The more than 70,000 square foot building, constructed in 1919 as a manufacturing plant, will be redeveloped into a mixed-use facility that includes retail, commercial and residential space. Labatt USA will serve as 79 Perry’s anchor tenant, partnering with PSE to create an innovative beer and brewing destination, dubbed the “John Labatt Project.” It will feature a ground floor restaurant and pilot brewery where beer drinkers can taste, experience and influence new beer development for Labatt.

“Upon completing the purchase of this historic property, our team thoroughly examined the needs of the Cobblestone district and its surrounding area,” said Russ Brandon, PSE’s managing partner and president. “We determined that there is a great need for another regional attraction that also features a permanent residential component. Thanks to our partners at Labatt USA, we are going to open a destination that appeals to community members from Western New York and beyond, creating a far-reaching impact.”

79 Perry’s main attraction, the “John Labatt Project,” will celebrate the rich heritage of Labatt Beer and the city of Buffalo while creating the next era for Labatt that connects to the vitality of the district. Visitors will be able to experience the brewing process in action and help Labatt explore new beer styles, while enjoying authentic ethnic foods from Buffalo’s storied past. The environment will highlight the industrial and innovative spirit of Buffalo, while giving a nod to the rebirth of the Cobblestone district.

Labatt USA will also relocate its Buffalo-based US corporate headquarters within the 79 Perry’s commercial space, furthering its strong connection to Buffalo that became magnified when the company moved to Buffalo from Norwalk, Connecticut in 2007. Labatt USA’s workforce has grown by 40% in the last three years and now includes 56 employees.

“Our partnership with PSE is a pivotal moment for Labatt in the US. We are taking our decades long commitment to the Buffalo Niagara region, and creating a destination where we can have a new conversation with our most loyal beer drinkers that will influence innovation for Labatt throughout the country,” said Glen Tibbits, general manager of Labatt USA. “This is a natural evolution for both partners, and an amazing opportunity for beer, sports and downtown Buffalo. Now, bring on the Cup!”

PSE will be pursuing additional design elements that highlight 79 Perry’s historical elements and will be making every effort to utilize Western New York’s local workforce through the design and construction process. Additional plans and the project timetable will be announced in the future.


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