Officials Hold Ceremonial Groundbreaking for Station 12

Plan intends to re-develop the former Northtown Plaza in Amherst

Brendan Keany
November 19, 2019 - 3:45 pm
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AMHERST (WBEN) - On Tuesday afternoon, Amherst officials and members of the WS Development team joined together for a ceremonial groundbreaking of Station 12 - a shopping plaza intended to bring retail into a new age.

Station 12 is an attempt at a rebranding, as 330,000-square foot project is replacing the former Northtown Plaza in Amherst. With the rebranding and newly designed space comes new retailers, as L.L. Bean, Pottery Barn and West Elm, among others, have already been confirmed as tenants.

View some renderings of the project below:

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As retail centers continue to evolve in the world of online shopping, VP of Leasing Brian Sciera explains what will set Station 12 apart from other plazas, and specifically, the former Northtown Plaza.

"It is a really pleasant pedestrian experience with wider sidewalks, really nice landscaping," he began. "In this project, we will have a central green where we have many many events every week where we engage with the community. We'll have tenants that are very engaging, so in every way possible, if you're in retail today, you need to engage with your customer."

As for a timeline, Sciera says they'll be delivering space to their tenants by mid-summer of next year, and they plan on opening stores a little less than a year from now.

Listen to the full press conference below:

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