Juul Sued by NYS over Deceptive Marketing

AG James: "Juul took a page from Big Tobacco"

USA Today

New York, N.Y. - (WBEN) - Juul Labs is being sued by New York State over deceptive marketing. "“Juul basically took a page from Big Tobacco’s playbook by marketing its products in a manner that was appealing to underage youth,” said State Attorney General Letitia James.

The lawsuit, filed Tuesday, comes one day after California filed a similar complaint against Juul. The allegations add to earlier legal challenges by schools, parents and others accusing the embattled company of wrongdoing.

The suit alleges the company used deceptive and misleading marketing of its e-cigarettes, contributing to a youth vaping epidemic.

James said not only did the e-cigarette giant use deceptive marketing tactics, they lied to the public about their safety.  "They misrepresented the safety of and the therapeutic value of its products by saying they were safer than cigarettes and suggesting that consumers make the switch." 

Juul said in response that it’s focused on “earning the trust of society” by working with government entities to combat underage use and “convert adult smokers from combustible cigarettes.”

The company was sued by California on Monday and North Carolina in May. Illinois, Massachusetts and several other states are also investigating the company.

The suit seeks damages from Juul that will, in turn, fund addiction prevention, education, and treatment. No dollar amount has yet been tied to those damages. 

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