Hurricane Relief: Checking Out Your Charity Vital, Says BBB

BBB says reputable charities will give you time to research

Tom Puckett
August 31, 2017 - 4:00 am

Buffalo, NY (WBEN) In the City of Good Neighbors, it's almost second nature to want to give to people when disaster strikes. But the Better Business Bureau says before you make that donation, a little vetting will make sure your dollar gets to those who truly need it.

"You want to make sure your donation is going to charities with a presence in Houston, on the ground already helping especially during cleanup efforts," says Melanie McGovern with the BBB. "You can look at their website and look at any reviews." She adds if online, you should look for full contact information and a secure tag is on the site. "A lot of times we see scammers using names of charities tricking people out of dollars so make sure you're giving to the right charity and not a mix up of names thag may confuse you," adds McGovern.

Another red flag is a phone soliciation where a charity pressures you to donate immediately or give through an unconventional means like Greendot or iTunes cards. McGovern says any reputable charity will allow you time to research the charity before donating. 


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BBB Wise Giving Alliance suggests that donors keep the following tips in mind to help avoid questionable appeals for support:

Verify the trustworthiness of soliciting relief organizations by visiting to access free reports that specify if the charity meets the 20 BBB Standards for Charity Accountability.

See if the charity has an on-the-ground presence in the impacted areas. Unless the charity already has staff in the affected areas, it may be difficult to bring in new aid workers to provide assistance quickly. See if the charity’s website clearly describes what the charity can do to address immediate needs. 

Find out if the charity is providing direct aid or raising money for other groups. Some charities may be raising money to pass along to relief organizations. If so, you may want to consider “avoiding the middleman” and giving directly to those that have a presence in the region. Or, at a minimum, check out the ultimate recipients of these donations to see whether they are equipped to provide aid effectively. 

Be cautious about gifts of clothing, food or other in-kind donations. In-kind drives for food and clothing, while well intentioned, may not necessarily be the quickest way to help those in need – unless the organization has the staff and infrastructure to distribute such aid properly. Ask the charity about its transportation and distribution plans. Be wary of those who are not experienced in disaster relief assistance. 

Understand crowdfunding. Keep in mind that some crowdfunding sites do very little vetting of individuals who decide to post for assistance after a disaster, and it is often difficult for donors to verify the trustworthiness of crowdfunding requests for support. If you decide to contribute via crowdfunding, it is probably best to give to people who you personally know that have posted requests for assistance. For more tips on crowdfunding, check out this Wise Giving Wednesday post.

Phases of disaster relief. Remember that every disaster has several phases – rescue, emergency relief, and recovery. Each part relies on public support and continuing funding for success. The need for donations doesn’t stop when the headlines do.

Recovery time line. For many communities, recovery will be a long-term activity that can take many months or years to accomplish, depending on the extent of the damage. Those truly concerned about helping communities bounce back will have many opportunities to help.

Disaster planning. Although it may seem obvious, no one wants to experience a repeat performance of a disaster. Areas that work toward recovery will probably also need to develop plans to better respond to a similar storm in the future. Even those that already had measures in place can find ways to improve based on experience.

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