Flutie Flakes to come back this Sunday

Limited edition to celebrate 20th anniversary of fan-favorite cereal

Mike Baggerman
December 06, 2019 - 3:00 am
Flutie Flakes. WBEN Photo/Susan Rose

Flutie Flakes. WBEN Photo/Susan Rose


BUFFALO, N.Y. (WBEN) - Fans are already hyped for a marquee matchup this Sunday as the Buffalo Bills battle the Baltimore Ravens this Sunday. But an old favorite is coming back to Western New York to make the hype even bigger: Flutie Flakes

The cereal will make its return this Sunday at New Era Field for its 20th anniversary. Originally released in 1998 and bearing the likeness of the former Bills quarterback, Flutie Flakes will go on sale next week at area Wegmans and online. Doug Flutie will also sign a limited number of boxes on Sunday.

"It's been great," PLB Sports and Entertainment CEO Ty Ballou said. "We started in 1998 hoping to sell maybe 20,000 to 30,000 boxes. Currently we're at 2.3 million and who knows what the cap will be on this one."

Proceeds of Flutie Flakes have benefited the Doug Flutie Jr. Foundation for Autism and has helped to raise more than $14 million for organizations and families. Ballou said their organization also works with other pro athletes across the country, but lauded Buffalo for its charitable nature.

"The passion that the Bills fans have is probably like no other," Ballou said. "I live in Pittsburgh. Steelers fans are great but there's nothing like Bills fans."

Flutie will sign the boxes at the fieldhouse next to the stadium.

Flutie Flakes. WBEN Photo/Susan Rose
Flutie Flakes. WBEN Photo/Susan Rose

Ballou said there will be only 20,000 boxes that are released at retailers, though an additional 10,000 can be found online. 17,000 of the 20,000 will go to Wegmans while the remainder will go to FYE and Wal-Mart.  

In addition to Flutie Flakes, you can buy Flutie Flakes t-shirts and hats online. Ballou said he's unsure if more Flutie Flakes will be made out of concerns for oversaturation.

Ballou said the actual food will likely not be in the boxes because the truck will not be able to make it to the stadium in time.

Flutie talked about signing the boxes on Thursday's edition of One Bills Live on WGR. Hear his conversation below.

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