WBEN Graphic/AP, Dreamstime Photos

Buffalo Wins the Super Bowl! (Ratings, wise at least)

NBC: Better Ratings Here Than Philly, Boston or Minneapolis

February 05, 2018 - 11:47 am
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(WBEN) Buffalo apparently really does love to see Tom Brady lose.

NBC sports has announced that the ratings for Super Bowl LLI were greater in Buffalo than any other metered market, where devices on each television set record what people are watching.

Buffalo placed first in the nation with 56.4 percent of all televisions that were on being tuned to the Super Bowl, beating out Philadelphia (56.2 percent) Boston (55.9 percent)  and host city Minneapolis (54.9 percent) 

Philadelphia's backup quarterback Nick Foles was able to outscore Brady and win their first ever Super Bowl championship  41-33. The Patriots were seeking their second consecutive Vince Lombardi trophy and their sixth overall in Brady's 16 seasons with New England.
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Here's the announcement from NBC Sports Group:

FOR IMMEDIATE RELEASE
Monday, February 5th, 2018

NBC POSTS 47.4/70 OVERNIGHT RATING FOR EAGLES-PATRIOTS SUPER BOWL LII THRILLER

Rating Peaked at 52.2/74 in Fourth Quarter

Super Bowl LII Overnight is Most Dominant Ever Compared to NFL Playoffs – With 143% Advantage over This Year’s 10 Prior Postseason Games

Super Bowl LII Up 9% from Overnight for Prior Philadelphia-New England Super Bowl

Philadelphia & Boston Both Top 55 Local Ratings, With Philadelphia Registering Its Highest Super Bowl Overnight

Twin Cities Posts 54.9/82 Local Rating, Up 14% from Prior Super Bowl in Minneapolis in January 1992

MINNEAPOLIS – Feb. 5, 2018 – Super Bowl LII, which featured the Philadelphia Eagles winning their first Super Bowl with a thrilling 41-33 victory over the defending champion New England Patriots, delivered a 47.4/70 overnight rating/share on NBC (not including digital), according to data released today by The Nielsen Company.

Last night’s high-scoring game, highlighted by the most yards in any game in NFL history, peaked with a 52.2/74 overnight rating in the fourth quarter (10-10:15 p.m. ET).

NBC’s 47.4/70 for Super Bowl LII is expected to rank as the No. 1 show of the year, far outdistancing any other program on television, and producing the only overnight rating above a 28 since last year’s Super Bowl (27.3/50 for AFC Championship Game on Jan. 21, 2018).

The Super Bowl’s 47.4/70 overnight on NBC tops by 143% the average overnight rating for this year’s NFL Playoffs (19.5/36 for 10 games) – marking the greatest margin ever for a Super Bowl over that season’s playoffs (prior best: NBC’s Super Bowl XLIX in 2015 with a 128% advantage).

Last night’s 47.4/70 is nine percent higher than the overnight for the prior Eagles-Patriots Super Bowl, a three-point New England victory in February 2005 (43.4/63 on FOX).

The Super Bowl LII overnight ranks ninth among all Super Bowls and is the third best in the 19 Super Bowls NBC has televised.

The haftime performance by Justin Timberlake (8:15-8:30 p.m. ET) delivered a 48.1/70 overnight. 

The Eagles’ 56.2/81 rating in Philadelphia ranks as the market’s best for a Super Bowl.

The 55.9/81 in Boston ranks fourth among 10 Patriots’ Super Bowl appearances.

Hosted by U.S. Bank Stadium in Minneapolis, the local rating for Super Bowl LII in the Twin Cities was a 54.9/82 – besting by 14% the 48.0/70 rating for the area’s prior Super Bowl (Super Bowl XXVI in January 1992).

SECOND HALF OF SUPER BOWL LII OUTRATES FIRST HALF BY 8%: The second half of Super Bowl LII (8:30-10:30 p.m. ET) posted a 49.3/71, topping by eight percent the rating for the first half (45.5/69 from 6:30-8:30 p.m. ET).

TOP 10 METERED MARKETS FOR SUPER BOWL LII:

Buffalo, 56.4/78

Philadelphia, 56.2/81

Boston, 55.9/81

Minneapolis-St. Paul, 54.9/82

Pittsburgh, 54.9/73

Norfolk, 53.9/73

New Orleans, 53.0/72

Providence, 52.5/77

Milwaukee, 52.3/73

Seattle, 52.2/79

Kansas City, 52.2/73

Fast national ratings and Total Audience Delivery for Super Bowl LII will be issued late this afternoon.

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