Bills Announce New Ticket Pricing Structure

Ticket prices to be adjusted to reflect demand during season

Tom Puckett
April 28, 2017 - 3:45 pm
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Orchard Park, NY (WBEN) The Bills announce a new ticket pricing model it calls dynamic. The model will adjust ticket prices to better reflect demand throughout the season.

The new pricing plan categorizes each game into one of five pricing tiers to determine the initial box office price for individual game tickets. Games are categorized based on the opponent and time of the year.

As fans purchase tickets, the price of each individual game can rise or fall to better reflect the demand for tickets. Ticket prices may decrease below the initial box office price, but will never fall below season ticket prices. The pricing plan for the 2017 season includes one platinum, three gold, two silver, two bronze and two preseason games.  The initial box office price will remain flat from the 2016 season.

Group and individual game tickets for the 2017 season will go on sale Monday, May 8. Group tickets (12 or more) will be available by calling 1-877-BB-TICKS (228-4257) beginning at 9:00 AM. Individual game tickets will be available through ticketmaster.com beginning at noon.

 

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