FILE - In this Feb. 15, 2018, file photo, Emanuel Lawton, left, and his family dressed in Wakanda-inspired attire arrive to see Black Panther in Silver Spring, Md. Just as "Black Panther" is setting records at the box office, a new study finds that diverse audiences are driving most of the biggest blockbusters and many of the most-watched hits on television. UCLA's Bunche Center released its fifth annual study on diversity in the entertainment industry Tuesday, Feb. 27, unveiling an analysis of the top 200 theatrical film releases of 2016 and 1,251 broadcast, cable and digital platform TV shows from the 2015-2016 season. (AP Photo/Sait Serkan Gurbuz, File)

New study finds diverse audiences drive blockbusters

February 27, 2018 - 5:56 am

NEW YORK (AP) — Just as "Black Panther" is setting records at the box office, a new study finds that diverse audiences are driving most of the biggest blockbusters and many of the most-watched hits on television.

UCLA's Bunche Center released its fifth annual study on diversity in the entertainment industry Tuesday, unveiling an analysis of the top 200 theatrical film releases of 2016 and 1,251 broadcast, cable and digital platform TV shows from the 2015-2016 season.

It found that minorities accounted for the majority of ticket sales for five of the top 10 films at the global box office.

UCLA also found that films with casts that were 21 to 30 percent minority regularly performed better at the box office than films with the most racially and ethnically homogenous casts.

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